Hybrid Real Estate Recognized by Inman News for Our Tech Leadership and Local Innovation

by Hybrid Real Estate

At Hybrid Real Estate, we’ve always believed that a 100% local brokerage can be both community-rooted and industry-leading — and it’s exciting to see that vision recognized on a national stage. Last week, Hybrid was featured in Inman News, where industry writer Craig C. Rowe highlighted our team, our approach to technology, and the forward-thinking systems we’re implementing behind the scenes.

Being included in a national conversation about how real estate professionals are embracing AI and modern tools was not only an honor — it perfectly reflects the work our team has been doing quietly and consistently to make Hybrid better every year.

Why Hybrid Caught Inman’s Attention

Inman’s feature spotlighted how Hybrid Real Estate has leaned into smart, intentional technology to support agents and improve the client experience — without losing the human touch that defines our brand.

During the interview, our focus was clear:

Tech should feel simple and helpful, not overwhelming.
Agents deserve tools that make their work easier, especially in a fast-paced market.
Clients benefit when agents are equipped with clean, efficient systems.

Inman specifically highlighted how our new Lofty-powered website and AI-enhanced SEO strategy propelled Hybrid into the top organic search results within just two weeks, bringing in leads from across the state.

This isn’t luck — it’s the result of years of thoughtful tech evaluation, process refinement, and building a stack designed around us, not a national corporate template.

A Tech Stack With Heart Behind It

We’ve adopted technology in a way that stays true to our values:

Local first. Every tool must make sense for our agents and their clients right here in Oregon.
Human-centered. Even with AI assistance, we still personally guide contract review, compliance, and quality control.
High-impact, low-friction. We love tools that save time, reduce errors, and boost clarity — not ones that add unnecessary complexity.

As I shared with Inman, I love using AI for SEO, content support, and streamlined workflows. But when it comes to the work that requires nuance, empathy, and expertise, we keep people at the center. That balance is what makes our systems truly effective.

Leading With Innovation, Staying 100% Local

One of the most exciting parts of this recognition is that Hybrid Real Estate proves something powerful:
You don’t have to be a national franchise with a huge corporate budget to innovate.

You can be:

Local.
Independent.
Community-rooted.
And still be one of the sharpest, most creative brokerages in the industry.

We’re proud that Inman saw what we see every day — a team of smart, hardworking agents supported by systems designed to help them thrive.

Where We’re Headed Next

This recognition is energizing, but it’s also just the beginning.
We’re continuing to refine our tech stack, strengthen our agent resources, and build tools that make Hybrid one of the most supportive and modern brokerages in Oregon.

Our mission stays the same:
Empower agents. Serve clients well. Build community. Do it all with heart.

We’re grateful to Inman News for the spotlight, and grateful to our agents, clients, and partners who give Hybrid its strength and momentum every day.

Article: https://www.inman.com/2025/11/21/dispatches-from-nar-nxt-as-real-estate-grapples-with-ai/